Airlines are keeping fares elevated despite a sharp drop in jet fuel prices, a strategy that is bolstering profit expectations across the sector heading into the second half of 2026.
Airlines are keeping fares elevated despite a sharp drop in jet fuel prices, a strategy that is bolstering profit expectations across the sector heading into the second half of 2026.

European airline shares have rallied as much as 17% over the past month as lower fuel costs and resilient travel demand improve the sector's earnings outlook, according to UBS.
"Investors have become more constructive on the sector, helped by a sharp decline in oil prices and growing confidence that consumers remain willing to spend on travel despite economic uncertainty," UBS analysts said in a note.
Jet fuel prices have fallen sharply from recent peaks, easing one of the biggest pressures on airline margins. Long-haul capacity growth in the third quarter is now expected at about 3%, down from earlier estimates of 4%, potentially supporting ticket prices and profitability. IAG, the owner of British Airways, has about 70% of its fuel requirements hedged, placing it in the middle of its peer group, according to UBS.
The next key test will come during second-quarter earnings season, beginning with Ryanair results later this month, when airlines are expected to provide fresh guidance on summer bookings and pricing. Any further de-escalation in tensions in the Middle East could provide an additional tailwind by allowing carriers to restore services and reduce disruption to flight paths.
US carriers also benefit from fuel tailwind
Goldman Sachs analyst Catherine O'Brien raised her price target on JetBlue Airways to $4.50 from $3.50 while maintaining a Sell rating, citing stronger-than-expected revenue trends and the favorable decline in fuel prices. BofA analyst Andrew Didora similarly increased his JetBlue target to $4 from $3.50, pointing to healthy travel demand and significantly lower fuel prices as reasons for a more constructive outlook ahead of second-quarter earnings.
Despite the cautious ratings on JetBlue, the improving industry fundamentals have drawn attention to the stock. The carrier's projected five-year earnings per share growth of 81.93% positions it among quality stocks for long-term investors, according to Insider Monkey data.
Capacity discipline supports pricing power
UBS pointed to signs of greater capacity discipline across the industry as a key factor supporting ticket prices. With airlines not rushing to restore all the routes trimmed during the oil price surge, the supply constraint is helping carriers maintain pricing power even as input costs decline. The dynamic suggests sustained profitability for airlines in the near term if demand holds, though it could invite regulatory or consumer scrutiny over pricing practices.
For investors, the combination of lower fuel costs, disciplined capacity, and resilient demand creates a supportive environment for airline margins through the second half of 2026. The key catalyst to watch is Ryanair's earnings later this month, which will provide the first major read on summer booking trends and pricing power across the sector.
This article is for informational purposes only and does not constitute investment advice.