Hong Kong-based gaming company Boyaa Interactive is shifting its corporate treasury strategy to focus exclusively on Bitcoin, according to an April 18, 2026, company announcement. The move, which includes a planned purchase of up to $100 million in BTC, marks a significant pivot from its previous, more diversified approach to digital assets.
"The board believes that the price of Bitcoin is expected to increase in the long term," the company said in a filing. "This focused approach to purchasing only Bitcoin can better position the Group to seize the opportunities in the ever-changing cryptocurrency industry."
The company's board has approved a plan to buy up to $100 million worth of cryptocurrencies over the next 12 months, with the entire allocation now dedicated solely to Bitcoin. This supersedes a previous authorization from August 2023 that allowed for the purchase of a mix of Bitcoin, Ethereum, and stablecoins like USDT and USDC. Boyaa's last disclosed holdings under the old plan were approximately $8.9 million.
Boyaa's decision makes it one of the first publicly traded companies to formally commit to a Bitcoin-only treasury policy, placing it in a category similar to MicroStrategy. The move ties the company's financial health more directly to Bitcoin's volatility and could influence other corporations to consider similar treasury allocations, reinforcing the narrative of growing institutional adoption.
This article is for informational purposes only and does not constitute investment advice.