Apple pares gains to 0.6% after WWDC 2026 keynote

Apple Inc. shares pared gains to 0.6% on Monday, retreating from an intraday advance of 3% as investors booked profits after the company's WWDC 2026 keynote unveiled a major Siri overhaul.

The pullback came a day after Apple's annual developer conference, where the company announced a standalone Siri app powered by Google's Gemini, new Liquid Glass customization options, and AI-driven upgrades across iOS 27, iPadOS 27, and macOS 27. The event marked Tim Cook's final WWDC keynote before he steps down as chief executive officer on Sept. 1, with hardware engineering chief John Ternus set to take over.

Apple's stock had risen as much as 3% earlier in the session before the selloff erased most of those gains. The move suggested that some investors viewed the WWDC announcements as already priced in following weeks of speculation about the Siri revamp and Gemini partnership, according to a MarketWatch report that questioned whether Apple's AI success was already priced in.

The intraday reversal could weigh on broader technology sector sentiment, as Apple is the largest component of the S&P 500 and Nasdaq 100 by market capitalization. Investors now turn their attention to the Sept. 1 leadership transition and the expected iPhone lineup launch later this year, which will be the first major product cycle under new CEO John Ternus.

This article is for informational purposes only and does not constitute investment advice.